Data
Simulations
We
provide simulated customer and other
datasets for the following applications:
- Evaluation
of data mining and other analysis and modelling
tools. Simulated data, which contains
known patterns and features, provides a rigorous
test-bed to complement actual data
supplied by the client;
- Training
in the use of software tools, where a carefully
controlled data environment is essential and/or
where the client cannot mobilise the relevant
data;
- "Visioning"
- where a client may not yet have assembled data
to support data science work and it is necessary to
demonstrate to client management the
potential for data-driven approaches, especially
the benefits of decision analytics, modelling
and data mining;
- Business
modelling. An "artificial customer base",
which mimics the client's own base, but which
also embodies behavioural assumptions and
models, can be used to explore "what-if"
scenarios. For example, exploring the impact of
changes in business practices or developments in
the external marketplace. Such an artificial
base will typically incorporate actual customer
data in conjunction with a data simulation.
We
have a number of off-the-shelf datasets available
(details supplied on
request)
and can also create customised solutions for
specific client requirements. There is no
limit (in principle) to the volume of data that can
be provided and in some situations we will supply
the necessary programs for the client to generate
the simulated data in its own environment.
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