Peter
Furness Employment History
1997-2017
Peter Furness Limited: Director
Peter founded Peter Furness Limited in 1997 with a view to developing a niche consultancy specialising in the fields of decision analytics, modelling and data mining. The company provided consulting and training services to clients in a wide range of sectors.
1995-97
American Management Systems: Senior
Principal
AMS is an international consulting company
which partners with its clients to achieve
breakthrough performance through the intelligent
application of information technology.
Founded in 1970, the company now employs over 7000
people in more than 40 offices throughout North
America and Europe.
As Head of AMS Decision Analytics Practice for
Financial Industries in Europe, Peter was
responsible for the development of customer
segmentation and predictive modelling to support
clients' marketing, risk and other relationship
management activities. The Decision Analytics
Practice pioneered the application of advanced data
mining and data warehousing techniques building on
an established reputation in the use of more
traditional approaches.
1993-95 CACI Limited: Director, Strategic Analysis
Group
CACI is an international high technology
services corporation based in the USA. As Director
of the Strategic Analysis Group reporting to the
MD, Peter was responsible for spearheading CACI's
activities in advanced modelling. He applied
new and traditional mathematical and statistical
techniques to marketing, in areas such as retention
modelling, database enhancement, behavioural
analysis, advertising effectiveness and
distribution planning. In 1993 he led the
development of CACI's new family of ACORN
geodemographic products.
1991-93 Independent Consultant Mathematician
In the period 1989-90 Peter saw some exciting
commercial opportunities developing in computing
and mathematics for the application of adaptive
systems and artificial intelligence. To
pursue these opportunities he decided to leave CACI
and set up as an independent consultant.
He worked on a number of pioneering projects in
sectors such as banking, brewing and marketing
services. As an evangelist for the new
techniques through conference presentations and
articles, he soon became widely known.
1988-90 CACI Limited: Manager, Strategic
Projects
This position, which was specially created for
Peter, involved the development of a new practice
for CACI in the field of marketing systems.
He won the first project to develop and implement a
database marketing system for a client, in the
banking sector. CACI's proprietary database
marketing system package Market*Master was
developed from this project.
During this time, Peter was responsible for a
number of other strategic projects, in sectors such
as financial services, retailing, electricity
supply, health services and telecommunications.
1984-88 CACI Limited: Manager, Financial
Services Group
The Financial Services Group is a profit centre
within CACI's Market Analysis Division. In
1988 the Group comprised sixteen people including
marketing and technical consultants, with revenues
exceeding £1.1m per annum. After Peter
took over the management of the Group in early 1985
it grew by an average of 40% in revenue and profit
terms in each financial year.
The Group specialises in the application of
geodemographic and consumer market analysis
techniques to problems in retail financial services
targeting. It has been particularly
successful in assisting clients in the areas of
distribution strategy, sales targeting and branch
and ATM siting analysis.
In the period 1984-88 clients of the Group included
major banks, building societies and insurance
companies as well as many smaller institutions.
1978-83 Price Waterhouse: Senior Manager,
Management Consultancy Services
During his time at Price Waterhouse, Peter had
extensive experience of consultancy projects in the
financial, energy, publishing, retail and public
sectors. A highlight of this period was a
secondment to Oslo in 1982-83 to be responsible for
the marketing of PW's consultancy services to the
energy sector in Scandinavia. This covered
project management, financial planning and treasury
services associated with major North Sea offshore
developments.
1974-78 National Coal Board: Manager in the
Operational Research Executive
Peter worked on a variety of projects at ORE
which at that time was the premier operational
research unit in the UK. The projects
included logistics modelling, financial planning
and simulation systems development. Between
1976 and 1978 he headed the team providing external
consultancy services to a major government
department.
1972-74 University of Southampton: Research
Fellow
After obtaining a PhD from the University of
Durham in 1972, Peter won a postdoctoral research
fellowship based at the University of
Southampton. There he worked primarily in the
field of differential topology and published
several papers. He also teamed up with
another researcher to work on the modelling of
geomagnetic reversals using techniques from the
rapidly developing field of topological dynamical
systems theory (some parts of this field are now
better known as "chaos theory").
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