Our Founder: Peter Furness

Peter founded the business in 1997 with a view to developing a niche consultancy specialising in the fields of decision analytics, modelling and data mining.  He provides consulting and training services for clients who wish to leverage value from large customer and other corporate databases.

A mathematician by background, Peter has been closely involved with the development and application of new analytical techniques in marketing and customer value management. He conducts research into data mining methods and tools, seeking out ways to increase the benefits that clients can get from data-driven approaches.

Peter is a regular conference presenter on topics in decision analytics and customer value management.  He is a member of the Targeting and Statistics Council of the Direct Marketing Association and the Census & Geodemographics Special Interest Group of the Market Research Society.

Qualifications: 
BSc   Mathematics Honours (Bristol)
PhD  Pure Mathematics (Durham)
MSc  Operational Research (Brunel)

Professional Societies:
   
Fellow of the Royal Statistical Society
Member of the London Mathematical Society
Member of the Operational Research Society
Member of the Market Research Society

Employment History:
   
1997--- Peter Furness Limited
1995-97 American Management Systems
1993-95 CACI
1991-93 Independent Consultant Mathematician
1984-90 CACI
1978-83 Price Waterhouse Associates, Management Consultants
1974-78 Operational Research Executive National Coal Board
1972-74 Research Fellow in Mathematics,  University of Southampton

For further details of employment history click
here.