Research
and Development
Greater
data availability (especially transaction data) and
new data sources are creating exciting
opportunities. Conventional data mining and
modelling methods are being pushed to the limit and
new datasets are often poorly understood in terms
of the value they can bring to decision
support. Clients cannot rely on established
off-the-shelf products (either software or data) to
deliver the best solutions.
We can assist clients by carrying out research into
new methodologies and data, leveraging our own
mathematical and statistical skills as well as
academic and on-line resources . The results from such work might
include:
- A
novel integration of techniques from within an
established toolset such as R, SAS or SPSS -
delivered in the form of scripts or macros;
- Recommendations
for the creation of new derived data from client
and external sources (for example, transaction
pattern summaries or geodemographics which
combine customer and external data);
- A
specification for a new methodology which would
then be coded in-house by the client or
outsourced to an agency or academic group.
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